For the Last Time... Hopefully
I've written several articles on the Expos' sad situation and why they
should be moved to Washington DC - downtown or suburban Virginia, it
doesn't matter to me - yet I'm continuously amazed by the variety of
excuses people come up with to keep them away.
Washington/Baltimore can't support two teams
For example, Orioles owner Peter Angelos, who understandably wants to
hoard his enormous cash cow, recently stated that baseball "wouldn't
put a team 35 miles from St.
Louis. Why do it with Baltimore?" Interesting, but that is
one of the worst analogies I've heard on this topic. First of
all, the St. Louis metropolitan area has a population of only
2.5 million people. The DC metro area, without Baltimore's 2
million, has a
population of over 5.5 million. How about this... let's answer
Angelos' question with
another question: if there wasn't baseball in Boston, would you
put a team there? How about Philadelphia? Detroit?
Because that's how big the DC metro area is without Baltimore. It
makes no sense not to have teams in those cities, just like it makes no
sense not to have a team in the nation's capital.
He then argues that putting a team in DC will divide the resources so
much that both teams will be crummy. There are two
teams in the Bay area, both of whom seem to do very well in the
standings. In fact, they have finished either first or second in
their respective divisions in each of the last five years, proof that
their success is sustainable. They both have good front offices
who seem to understand how to win on a budget. The Bay area has
fewer people than than
Washington/Baltimore. So is Angelos trying to convince us that an
East Coast city of equal size just isn't as capable of supporting two
baseball teams as a West Coast city? Because geographically, that
is the only
difference between the two; demographically, they are nearly
identical. Is it possible that having a competent front office
has a little more to do with a team's success than the size of the city
it's in? A big city certainly helps, but being in a smaller city
does not preclude an organization from putting a competitive product on
the field.
The new team will kill the O's
According to the O's,
a new team will take away a quarter of their customers and half of
their TV revenue. According to two independent studies, the
cost in fan attendance will be somewhere in the neighborhood of 7-13%
and the local TV revenue decrease will be negligible. With TV,
it's not a zero sum game, meaning if one team wins the other will
lose. If both teams are good, people will watch both. If
one team is good and the other is not, people will tend to watch the
better one, but the losing team will still have it's adherents.
Regardless, the Os' say that one of their primary sources of income -
luxury suites and boxes - aren't sold out now, and another team would
further deplete their coffers. Maybe we should look at why the
boxes aren't filled because they certainly were when the Orioles were
competitive in the 90s and they had several consecutive years of
sell-outs. Is the lack of corporate
interest due to the market being saturated? Or it because the Orioles
haven't had a team that finished above 5th worst in the American League
for the last 6 years? No corporation is going to try to entertain
potential clients by taking them to see an awful team. To all those
Baltimore civic leaders who cry havoc and gnash their
teeth that a
DC team would relegate the O's to the second division... they might
want to read the sports pages more often; the O's have been exactly
that - second division - for the last
6 years and
it has nothing to do with market size and everything to do with the the
poor decision-making of their front
office. Thankfully this year they are finally beginning to
reverse the
trend.
If the O's lose so few fans, doesn't
that mean that DC can't support a team?
But using the independent studies' numbers, if the Os only lose between
7-13%, isn't that proof that DC won't support a team? Doesn't
that show how little interest there is in baseball in DC? Well,
no. It only shows how little interest there is in the kind of
baseball the O's have been playing.
For one, that 7-13% represents a very small portion of
the DC metro area that's willing to drive one to two hours in Beltway
and I-95 traffic to see the Orioles. Numerous studies have
shown that the way to bring in customers and make money in baseball is
to put a good team on the field. From 1998 up until this season,
the Orioles have been worse at that than just about any organization
in baseball. They had a good team and made a terrible one.
At least the Devil Rays have an excuse: they've never been good.
Baltimore has not kept their good talent, done
little or nothing with their farm system and have overpaid numerous
mediocre free agents. They have been a textbook example how
not
to run a franchise. Why would people fight the hassle of three
hours driving (2 hours there, one going home) to watch a wretched
team? That 7-13% the O's would be losing are the diehard
baseball fans. However, if the O's ever decide to put a good team
on the
field, they could make that up in spades from an increase in local
attendance. At their peak, the O's were drawing more than 3.5
million fans per season. Take away 13% of that and they'd still
draw over 3 million, which is 600,000 more than they drew last year.
So is that 7-13% enough to support a team? No. But that
isn't the entire population that would be attending. In fact,
that is a very small fraction of the 5.5 million potential fans a DC
team would have. Put a team downtown, and it would draw heavily
from the city and the nearby suburbs of Bethesda, Chevy Chase, College
Park, Arlington and Alexandria. Put a team near Dulles and it
would draw from one of the fastest growing areas in the country
(Fairfax and Loudon Counties) and
from an area that extends south to Richmond and west to Winchester and
Harpers Ferry. Fairfax
County alone has a million residents, and adding those of Loudon and
points south and west would bring between half million and a million
people. That's excluding DC and it's immediate neighbors.
Without even including the Maryland suburbs like Laurel and Columbia
that
could potentially be drawn away from the O's, a DC team based in
suburban
Virginia
would have an exclusive fan base larger than Tampa, Cincinnati, Kansas
City,
Milwaukee, Denver, and yes, Portland, Oregon.
There are some who state that a team in the DC area would actually
stimulate
growth for the Orioles, in part because it would force them to be much
smarter about their operations and that an intense rivalry would do
wonders for marketing possibilities. After all, we are talking
about a
region that ranks among the top 2 or 3 in the nation in disposable
income.
DC has never supported a team
Another false argument is that DC never supported it's team. This
is false in two ways. The first is that when measured by cost per
win, the Senators were one of the most lucrative franchises in the
American League until the mid-50s. True, they had mostly terrible
teams, but the payroll was very cheap too. The Griffiths simply
got what they paid for. Had they not been so reluctant to
integrate, the Senators might have become pretty good.
The second way is that DC actually supported two teams. No, not
the
Orioles. The Homestead Grays were one of the most successful
Negro
League franchises and outdrew several major league teams, including the
Senators. Interestingly enough, the Griffiths got a chunk of the
Grays' earnings too by allowing them to play at their ballpark,
Griffith Stadium.
I still get people trying to tell me that DC "lost" two teams.
I'm not going to get into the Griffiths' history and the issue of race
because that really requires a book to run down all the details.
But I'll be happy to address the last incarnation of the Senators and
their owner, Bob Short.
You might be thinking... hmm, Bob Short... that name sounds familiar...
and indeed it should. The Minnesota native and trucking magnate
was so enamored with the
Minneapolis Lakers that he bought his home team in 1958.... and then
moved them to
LA two years later. Of course, he sold them five years after that
because, well, they weren't his home team anymore, now were they?
In Decemeber of 1968, he was working as the
Democratic National Committee Treasurer in Washington DC when he bought
Senators with an eye toward moving them when their stadium lease
expired
after the 1971
season. Is this fact or opinion? Well, considering he
talked his players out of buying homes in the DC area from the day he
bought the team, one
might conclude that he had a plan already in place. Want more
evidence? He neglected to pay rent for RFK Stadium for much of
the
final year of the lease. This was before he got permission to
move the team. Does that sound like a guy who's
planning to keep his team in town? As early as 1970, a year
before Short got his permission from
the other AL owners, Texas doubled the size of
Turnpike Stadium, which was later renamed Arlington Stadium when it was
officially announced that the Senators would be moving to play
there.
In addition to the stadium, Short was given 10 years of
broadcast revenue up front, regardless if he kept the team or sold
it. In a not-so-surprising move, he sold the team two years after
moving it to Texas.
So, was Bob Short an owner exhausted by his unsuccessful efforts to
entice fans to a moribund franchise, or was he an unscrupulous,
carpet-bagging opportunist looking for a quick way to make a buck at
our nations' capital's expense. Gee, tough call... may I look at
the evidence again,
Judge Ito?
If baseball is to move the Expos and
not contract them, there
really is no legitimate alternative other than DC.
In previous columns, I've
covered the facts regarding the competition and there are simply no
facts to support any other location as being
more lucrative and viable than putting the Expos in DC, either in the
city or in
Northern Virginia. Many have tried to manufacture arguments for
places like Las Vegas, Portland and Monterrey but none of them are
supported by facts. If baseball decides not to put a team in DC,
it is because they have another agenda, not because they want to put
the team in a location where it and baseball as a whole will fare the
best.