Is YRod Good for the Game?
When the Alex Rodriguez trade was announced, there was a great
collective gnashing of teeth from fans of the 29 non-Yankee
teams. Of course, Yankee fans tried to tell everyone that this
was the best thing for baseball. In essence, that it's in
baseball's best interest to have a dominant team in New York.
It's not just casual Yankee fans that have been saying this either;
college-educated writers, columnist and commentators have been echoing
this sentiment as well.
Admittedly, baseball has been the
crucible for many of the most moronic ideas of the last 20 years -
that contraction is necessary, that Washington DC doesn't deserve a
major league baseball
team, that an unbalanced schedule has no effect on the wild card race,
that players who don't play on winning teams can't be MVPs... I've even
had people try to tell me that steroid use has no effect on baseball
performance. It's enough to question the value of a college
education. But this contention - that New York deserves a super
team because it's in the best interest of baseball - is by far the most
ridiculous and mind-numbingly ignorant I've heard. One has to go
back to the Scopes trial to hear an argument with less validity.
For all those who fail to understand why:
Here's why Alex Rodriguez becoming a
Yankee
is not necessarily good for baseball:
1)
Yankee fans will often note
that other teams' attendance goes up
when the Yankees are in town, therefore that's good for baseball.
Let's assume that every team gets a boost of between
5000 and 10,000 fans per game when the Yankees are in town.
First of all, this would only be true for the 14 American League teams
and for
the two or three teams in the National League that get home games
against the Yankees due to interleague play. That means a boost
of at most 30,000 fans per season for non AL-East teams and a boost of
90,000 fans for AL East teams. Nice, but only half the League
benefits.
However, countless studies have shown that attendance increases when
the home
team has a winning team. When the Braves went from
cellar-dwellers to NL East champs, their attendance increased by more
than a million fans. The Twins turned the trick that same year
and their attendance increased by over 500,000 fans. Last year,
after several terrible seasons the Royals' run for the
division title increased attendance by 456,000 fans. The
lovable loser Cubs finally produced a division winner and even with as
loyal as their fan base is, they boosted their total by 339,000.
It goes without saying that a winning team attracts more fans than a
losing team but the difference is overwhelmingly greater than any boost
that a team might get when a particular team, namely the Yankees, is
visiting. So if the home team can keep it's best players and thus
produce a winning team instead of losing them in a bidding war to the
Yankees, then that is clearly the more beneficial option, at least as
far as the league is concerned.
It should also be noted that the bump in attendance
when New York is in town isn't because the Yankees are good; it's
because there are a lot of
people out there who grew up either loving or loathing the
Yankees. The proof is that the attendance boost has always
occurred. It has
nothing to do with the quality of the current Yankee team. So the
bump in attendance for Yankee appearances will be there regardless of
how good the Yankees
are. Putting lots of good teams on the field is much better for
baseball than having one or two. Parity generates fan
interest. It means your team always has a reasonable chance of
winning a championship at the
beginning of the season and that they are never too far out of it to
make a
late season charge during the season. If you need more proof,
just look
at the success of the NFL,
how
many fans it draws per game and its TV
ratings.
2) Speaking of TV ratings,
Economist Andrew Zimbalist wrote that in order
for baseball to maximize it's revenue, it's best that at least one team
from a large market be in the World Series. Naturally, Yankee
fans and several New York sports columnists obstreperously conclude
that what he was really saying is that the
best scenario for baseball is to have the Yankees vs the National
League team
for the championship. If that reasoning wasn't so utterly
pathetic, it'd be funny. And frankly, I'm not so sure that
Zimbalist isn't off quite a bit, too.
Here are the lowest rated World Series in history, by rank from worst
up:
Anaheim vs San Francisco - 2002
New York Yankees vs New York Mets - 2000
Florida vs New York Yankees - 2003
New York Yankees vs San Diego - 1998
Arizona vs New York Yankees - 2001
New York Yankees vs Atlanta - 1999
Notice anything unusual here? Besides the fact that the worst
rated World Series have all taken place in the last 6 years (are you
paying attention, Bud Selig?), five of the six worst World Series in
terms of television viewership
involved the New York Yankees and it didn't even matter who won.
These weren't simply the worst... they were the worst by a mile: the
New York/Atlanta Series in 1999 (the best of the worst) drew a 16.0
share, which is less
than half of what the top Series' drew. There have been 10 World
Series that have drawn less than an 18 share and the New York Yankees
have been involved in 6 of them. Even more damning is that each
of the worst rated Series in which the Yankees have been a participant
involved
their current incarnation, the one that grossly outspends every other
team in baseball. Could it be that people don't see the drama in
a World Series where one team outspends the other by 300%? They
were certainly interested in a Cubs/Red Sox World Series: last year's
NLCS and ALCS were the highest rated League Championship Series in the
last 10 years. They were so highly rated that
two
opposing networks postponed their flagship fall openers until after
the series were over.
So what about the highest rated World Series? Who did they
involve? From the top down:
Philadelphia vs Kansas City - 1980
New York Yankees vs Los Angeles - 1978
Oakland vs New York Mets - 1973
New York Yankees vs Los Angeles - 1981
New York Yankees vs Los Angeles - 1977
Cincinnati vs Boston - 1975
New York Mets vs Boston - 1986
Pittsburgh vs Baltimore - 1979
St. Louis vs Milwaukee - 1982
Oakland vs Cincinnati - 1972
Each of these drew at least a 27 share. As you can see, New York
fills this list too, but it's not necessarily
the Yankees. The Mets participated in almost as many highly rated
Series as the Yankees here. What's also interesting is that 5 of
these Series didn't involve a New York team and three of them
didn't involve a "large market" team at all. It appears that the
deciding factor in whether or not a World Series is highly rated is not
the
market that the teams come from, but the personalities on the
teams. Eight of the top rated World Series involved a team with
notable personalities: Reggie Jackson, Billy Martin and the Bronx Zoo;
Cincinnati's Big Red Machine with quipmeister Sparky Anderson and
"Charlie
Hustle" Pete Rose; Charlie Finley's mustachioed free spirits from
Oakland, the "We are Family" Pirates; the Philadelphia "Wheeze Kids"...
that, not
market
size, determines whether or not a World Series will be highly
rated. As with any good TV, we are interested in interesting
people, not where they come from or the color of their clothing.
3) The Yankee payroll now
stands at a hefty $185 million and given the
noises they are making about trading for a left handed pitcher
and/or a star second baseman, it is sure to top $200 million by the end
of the season. Unlike other owners who would have to spend out of
their own pocket to accomplish this, George Steinbrenner and the
Yankees make this from their association with the YES
Network, their local cable TV contract. The Yankees pretty
much have exclusive access to this market, only sharing it with the
inept Mets. New York is 50% larger than Los
Angeles and twice the size of Chicago, the nation's second and third
largest
markets and both of those markets are split between two
teams. The Yanks are merely spending what the
largest market in sports will yield. It has very little to do
with George Steinbrenner's
business savvy or wealth. It has nothing to do with New Yorkers'
desire to win. It has everything to do with the amount of money
available to the Yankees, a resource that is available to only one
other
franchise (the Mets). No matter how smart or how savvy or how
wealthy almost any other owner is baseball is, they can never, ever
come close to duplicating the advantage the Yankees currently
have over the rest of baseball.
This is an important point because contrary to Yankee fans'
perceptions, baseball is not a free market. Rob Neyer eloquently
stated this in an ESPN chat recently. In a free market, the idea
is to
get wealthy by putting your opponents out of business. But if the
Yankees put everyone
else out of business, they will have no one to play. In sport,
the idea is to compete on the field, not at the bank. The Yankees
are winning because of their advantage at the bank, not their ability
to evaluate
talent on the field.
And let's put to rest this nonsense about the Yankees being a product
of their farm system because it simply isn't true. Yes, they have
groomed several very good players from their farm. But last year
they paid
nearly $60 million for Derek Jeter, Mariano Rivera, Andy Pettitte,
Jorge Posada and Bernie Williams. That's more
money to 5 players than 13 other teams paid their entire payroll.
The
Yankees spent more on their long and short relievers in their bullpen
(excluding Rivera) - $21 million - than 15 other teams did on their
complete pitching staffs. They outbid everyone for the top
foreign
free agents (Contreras and
Matsui for $11.5 million) but they have also outbid everyone for
several
others who
turned out to be busts, so it can't be said that they have a
particularly discerning eye when it comes to acquiring foreign
talent. They also outbid everyone for two top free agents
(Mussina, Giambi) at a cost of $25 million, and took on several
oversized contracts in salary dump trades in order to deepen their
roster (Hitchcock, Mondesi, Weaver, Boone) for another $25
million. The
vast majority of their roster last year was there because they had
money to burn,
not because they were more adept at evaluating talent than anyone
else. This year is more of the same.
Some will point out that having the highest payroll is no guarantee of
winning the World Series. This is true. But in 6 of the
last 11 years, the #1 overall payroll team made it to the World Series
and in 1994
the
top payroll (the Yankees) had the best record in the AL and was a
strong favorite for a World Series berth. A closer
examination reveals that the #2 payroll in 1998 made the World Series
and the difference between
#1
and #2 that year was a mere $7 million; last year, the difference
between #1 and #2 was $35 million. This year, that difference
will be
closer to than $60 million.
Conversely, before last year's surprising Marlins won (6th lowest
payroll), the last team in the bottom 10 in payroll to even make the
World Series was
the 1993 Philadelphia Phillies (9th lowest) and the last one to win was
the 1990 Reds (7th
lowest). A team in the top 10 in payroll has particiapted in
every World Series since 1991, and in six of the twelve World Series
since then, both teams were in the top 10. One has to go back
more than 20 years to find a World Series where both participants
ranked in the bottom 10 in payroll, when the difference between #1 and
the rest of the field was not nearly as disparate as it is today.
To give you an idea of just how much team salaries have changed, the
top overall payroll in 1991 (the Oakland As) was only $33
million and the top overall payroll didn't top $50 million until 1996
(not
coincidentally, it was the Yankees who were the first to do it).
The disparity in payrolls is growing and, as the World Series ratings
are showing, so is the fan disinterest.
The notion that having a super team in New York is the best thing
for baseball is baseless, mindless rubbish. The NBA certainly
didn't hurt from having it's best teams in Chicago, LA or Boston and
the NFL never hurt from having it's best teams in Pittsburgh, Dallas,
San Francisco or Green Bay. While having great teams is always an
attraction for fans and non-fans alike, New York (as a location for
one) is superfluous to that
discussion. It does not matter one iota whether there's a great
team in New York or not. Period. While the current
situation is great for New Yorkers and bandwagon fans of the Yankees,
there is more evidence that it is bad for baseball than it is good.